The marketing strategy, which has been our key to our success, includes introducing the hoteland its products to the NGO and Government department clusters through letters and web- based advertisements. One on one introductions with selected institutions are undertaken toexplain competitive edge of the hotel. Research & Development is undertaken continuously to ensure the project success, continuity and to manage the challenges such as water/environment. Community relationships and corporate relationships have been built and are through unique and quality service, a friendly caring atmosphere, and delivering world class service.